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So Easy, a Caveman Can Do It (12 Different Ways)

geico.jpg Even if you see fewer and fewer commercials these days thanks to Tivo and/or your video iPod, they're not going away altogether—at least, not yet. Check out Donald Gunn's analysis of the 12 Kinds of Ads—in a slide show complete with example clips from YouTube—which run the commercial break gamut from 'demo' to 'parody or borrowed format.' It's pretty easy to spot just how advertising uses the same dozen uncreative formats to entice you to stay tuned in. Or at least to slow down a little when you're fast-forwarding.

12 Kinds of Ads


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This page contains a single entry from the blog posted on July 26, 2007 2:59 PM.

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