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...And For Good Measure, One Last List

As a nice break from all the looking-back lists, here's one that looks forward to the 70 "products, services, and trends that will help to define 2007," according to advertising agency JWT Worldwide:
As globalization continues to make our world seem smaller, localization will come to a head in 2007. We'll put great emphasis on sourcing everything from food to textiles. Decadent and excessive consumption will fall to the wayside as we stress quality, minimal environmental impact and support of local producers.

I'd agree with many of these picks, and I expect some of them--VoIP, trans-fat fallout, nanotechnology, Barack Obama--will get a significant amount of news or statistical coverage in the next edition of the World Almanac. Others, I confess, leave me a bit bewildered: will 2007 really be the year of higher-waisted pants, party planning for teens, reunions of donor insemination siblings, and "binge chilling"? It's a brave new world...

What products and people do you think will define the coming year? Let us know in the comments... and bonus points for the first person to explain "kidults" and "Chindia" to me.

JWT's 70 Things to Watch in 2007

1. Skype/VoIP
2. Wii and the next-generation gaming systems
3. The business of social networking
4. Pop-up stores, restaurants and bars ... installation style
5. Shrinky Dink technology (TVs are flat and hidden, iPods are down to half an ounce, speakers are smaller and less visible, and so on)
6. The rise of nanotechnology
7. Sustainable construction/green buildings
8. Hydrogen fuel cell technology
9. Veggie-bus: school buses running on biodiesel fuel
10. Trans-fat fallout

11. Reality show talent searches
12. Ohio State's freshman basketball phenom, Greg Oden
13. Fear of agri-terrorism
14. Halal foods
15. Participatory advertising (user-generated advertising and music video competitions)
16. Premium-drink bars
17. Organic fabrics
18. Stem cell research
19. Iceland
20. Hybrid dogs
21. Locally sourced produce
22. Churchonomics: religion as big business
23. Reunions of donor insemination siblings
24. Hitting the off button: demanding downtime
25. Indian cross-over actress Aishwarya Rai
26. Home-schooling
27. Natural building materials such as stone and wood
28. Binge chilling
29. Personalized diets
30. Brand sluts
31. Modernized tradition
32. Chindia
33. Alpha moms
34. Internet TV
35. Citizen journalism
36. RSS feeds
37. Fresh Direct
38. Google domination (Google as acquirer, and Microsoft as Google follower)
39. Mobile video
40. Rachael Ray
41. Inconspicuous consumption
42. X-Factor's Leona Lewis
43. Dreamgirls' Jennifer Hudson
44. Environmental causes
45. Companies going green
46. Barack Obama
47. Soft, natural hair
48. Microgeneration (generating one's own energy)
49. Party planning for teens
50. Paying for user-generated content
51. Higher-waisted pants
52. iPhone
53. Co-branding (think Nike plus Apple)
54. Britain's Amy Winehouse
55. The rebirth of raves
56. Energy-saving lightbulbs
57. Sacha Baron Cohen
58. Mash-ups (music, Web sites, everything)
59. Japanese apparel chain Uniqlo
60. Promoting "Brand Me"
61. Ensemble TV casts (Ugly Betty, Grey's Anatomy, Heroes, Criminal Minds)
62. Multilingual cinema
63. "Kidults"
64. Transformers (the movie)
65. Web-based microfinancing
66. Generosity
67. Al Gore, the environmentalist
68. Unstrategic alliances (Paris and Britney, Tom and Brooke, Bush Sr. and Clinton)
69. Europeans getting fatter
70. Age shuffling (40 is the new 20, for example)

via Ypulse

Photo from Adriano Gasparri's Flickr stream (CC)


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